I did a new technique on this photo but I'm not sure that I like it. Here it is SOOC
Here it is with a ShaZam effect
What I did for anyone wanting to try it.
Open the photo.
Duplicate the layer twice.
Set the top layer to Screen, and the second layer to Overlay.
Adjust the opacity of this two-layer combination.
Erase out any too-dark or too-red parts of the Overlay layer. (skin)
I also burned the edges to give it some depth and I did brighten his eyes to bring out those wonderful catch lights, but that's a different tutorial.